Circulation: Frequency: Monthly Print run: 60,000 Pass along: 7.5 Audience: 450,000 Distribution: Mexicana de Aviación aircraft, Embassies, Executive Lounges and Mexicana sales offices. Coverage: International routes and main domestic destinations. Source: IVM

Reader Profile: Men and women that fequently travel, with a high purchasing power. Age: 18-25: 10% / 26-50: 70% / 51+: 20% Sex: Men: 60% / Women: 40% NSE: ABC+ Source: Ad-hoc study (merc / GFK2006)