Circulation: Frequency: Monthly Print run: 110,000 Pass along: 7.9 Audience: 869,000 Distribution: Mexicana de Aviación’s airplanes, embassies, executive lounges, and ticket offices. Source: IVM

Reader Profile: Men and women that fequently travel, with a high purchasing power. Age: 18-25: 10% / 26-50: 70% / 51+: 20% Sex: Men: 60% / Women: 40% NSE: ABC+ Source: Ad-hoc study (merc / GFK2006)