Circulation: Frequency: Monthly Print run: 130,000 Pass along: 5 Audience: 650,000 Distribution: Nationwide Source: IVM

Reader Profile: Inquisitive men and women who want to understand how the world works. Age: 18-25: 33% / 25-45: 56% / 46+: 11% Gender: Men: 61% / Women: 39% NSE: ABC+: 40% / C: 60% Source: TGI, 2011