Circulation: Frequency: Monthly Print run: 130,000 Pass along: 5 Audience: 650,000 Distribution: Nationwide Source: IVM

Reader Profile: Inquisitive men and women who want to understand how the world works. Age: -25: 37% / 25-44: 55% / 45-60: 8% Sex: Men: 58% / Women: 42% NSE: ABC+: 38% / C: 62% Source: Ipsos Bimsa / EGM 2009