Statistics as of Dec 31, 2011:
Unique Users: 900,000 / per month
Visits: 1,600,000 / per month
Page Views: 7,200,000 / per month

User Profile:
Educated upscale young women with a highly disposable income who are
interested in celebrities, society and fashion’s last trends.
Sex: Women: 75% / Men: 25%
Age: 19 to 36 years old
SES: ABC+