Circulation:
Frequency: Monthly
Print run: 65,000
Pass along: 3.3
Audience: 214,500
Distribution: Nationwide

Reader Profile:
Young couples, economically independent people and every
individual interested in financial planning and money management.
Age:18-24: 9% / 25-34: 40% / 35-45: 44% / +45: 7%
Sex: Men: 50% / Women: 50%
NSE: ABC+ C: 90%

Source: EGM 2009