Circulation:
Frequency: Bi-monthly
Print run: 50,000
Pass along: 3.3
Audience: 165,000
Distribution: Nationwide

Reader Profile:
Young couples and economically independent people
interested in financial planning and money management.
Age: 25-34: 38% / 35-49: 44% / 50+: 18%
Sex: Men: 50% / Women: 50%
NSE: ABC+ C: 95%

Source: Ipsos Bimsa 2009 Reader satisfaction study