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Circulation:
Frequency: Monthly
Print run: 60,000
Newsstands: 24,418

Subscribers: 35,582 Sport City Members
Pass along: 3.0
Audience: 180,000
Distribution: Nationwide

Source: IVM

Reader Profile:

Active women interested in their physical, mental and spiritual health..
Age: 25-34: 44% / 35-44: 31% / 45+: 15%
Sex: Women: 75% / Men: 25%
NSE: ABC+: 82% / C: 18%

Source: Ad-hoc Bimsa Study 2008